Many people start affiliate marketing without ample research and thatâ€™s the main reason for their failure. When they choose a product, they just look at the commission that they can receive or how much is the demand for the product. However, there are a lot more things to research before you can start selling a product and being successful with it.
If you think that a product can sell well, you should try to gather enough information about it and the market. This can be done even when you are already trying to sell a product but not having much luck with it as it can provide you some important insights and help in increasing the sales.
The basic things that you need to look at are
How much commission it offers â€“ The product should offer sufficient commission in order to take care of any money that you spend in promoting it as well as providing enough profit. You do not want to sell a product that gives quite low commission till the time you are looking to sell high volumes of it.
Is there a market for such a product â€“ You might have found a great product but there should be a market for it. There have to be enough people who are already looking to purchase such a product. Without a market or enough demand even a great product is worthless.
Competition â€“ Suppose that you have found a product offering decent commission and having a huge market for it. But it would not be worth it to sell the same product if there are thousands of affiliates already selling it and similar or better products are doing quite well in the market. So, the product should have low or moderate competition in order for you to earn well.
Conversion rate â€“ In order to judge if a product is in demand you should get some information about its conversion rate. The better a product converts, more chances you have to make sales with the same amount of traffic.
Sales page â€“ You might have your own custom landing page or sending direct traffic to productâ€™s landing page. But you need to make sure that it has enough content on it to convince the visitor to purchase the product. It should be attention grabbing and customer should feel like he/she is getting the best offer and they really require this product. Not all visitors would buy the product but a better landing/sales page ensures more conversions.
This kind of research may take some initial time, however, it would save you a lot of time in the long run as you would be promoting the best available product after going through all the information. And the best product would lead to huge profits.