Google AdSense is one of the best ways to monetize your website. It has been a favorite among webmasters for a long time and a primary source of income for Google. So, let’s see how to get the most from your AdSense ads.
Blending Your Ads
It is very important to blend AdSense ads with the background of the page and other text. Of course, you don’t want to deceive your website visitors. However, you should see your ads as something that adds value to what you are already offering. So, if people will find your ads interesting, they will click them. I see a lot of big websites displaying ads without blending them with the page, the ads look as if they are a completly seperate element rather than being part of the page. I don’t know how many clicks they receive but I am sure they can receive a lot more clicks if they blend the ads well. More clicks will convert into more money.
Ad Placements
Ad placement are also very crucial. If ads are placed in an area that is not commonly viewed, it wouldn’t be of much use. There are certain areas on the website that attract most of the visitor’s attention. For example, if you place your ads near the footer of the page, you will get very few clicks. However, if your ads are placed on the top left (usually at the place of navigation bar) or close to the beginning of the content, you will see great results. The area of the web page above the fold is always a good location to display AdSense ads.
Its also vital to experiment with the placement of ads because if an ad placement works great for one website, it might not work as well for other websites. So, along with the basics, some amount of experimentation can lead to much improved CTRs. If you get sufficient traffic to your site, change the position of an ad for a few days. Then see how the ad is performing. If it works better, you have found a good place to display the ads. If it doesn’t work better, change the position to the previous location or keep on experimenting till you find a better place.
Type of Ads
The use of banners has decreased and the popularity of text ads has increased due to the fact that site visitors have become ad-blind. Banners stand out from the text and anyone can make out that they are ads and they rarely register clicks. Text ads have become quite popular due to the fact that they blend into the text and it is not that easy to notice they are ads. However, if you don’t properly blend them with the text and layout of the webpage, they will not show any better results than banners. Background and border color of the AdSense ad unit should be same as the background color of the web page.
And of Course…
Quality traffic is of utmost importance when it comes to making good money from Google AdSense. If your website doesn’t receive much traffic, no matter how well you have blended your ads and how good the placements are, you wont be making a lot of money!
Tags: adsense, blending, placements, profit
